Too many web sites are simply static, boring, un-interesting, un-engaging brochures which convey little to nothing to a visitor about who you are and what you can actually be offering them in terms of real value in a way that’s interesting and engaging.
Too many web sites are also too difficult or cumbersome to effectively manage. Either the business owner or person in charge of the site finds it too difficult to work with or simply doesn’t want to deal with the hassle of chasing down the person or company responsible for making all the changes.
If you are serious about your web site being a tool that can really help, you need to:
- Be sure that your web site allows for a real conversation between you and your present as well as perspective customers.
- Have access to it, when and where you want.
- Be able to make additions and changes quickly & easily.
The Absolutely Necessary Ingredients for an Effective Web Site
More than ever, web sites these days need to be points where conversations happen, where you offer real value people can use as well as sending a clear message that you’re listening to them.
This means:
- Posting relevant information in a timely manner and
- Presenting relevant information in a way that’s quickly engaging
- Making it simple for someone to respond and give feedback
I have over 15 years of experience in web site architecture and project management ranging from E-commerce to Entertainment to Technical. I can and will provide you, at a price point far lower than what you’d have to spend to have some like me in-house, with a site that is valuable to your end users and very low stress for you or your organization to maintain.
The following are 2 packages we offer, depending on the size of your business and the needs of your web site.
These can be customized to fit your needs.
Investment: $ 4,700 – $ 15,000 depending on size and complexity.
Silver Package: (Small Business)
Initial Site Set up/Transfer, Build, Organize, Track and Expand
Perhaps your site is running already, but it never got past the point of having the initial content posted and now instead of it growing and continually evolving it has become stagnant and perhaps even outdated.
If you are looking to engage in a real conversation with your current and perspective clients in order to greatly expand the reach and effectiveness of your marketing, this is the option for you.
By selecting this package, we are assuming that you:
- Are ready to be in a position where you can deliver a clear and congruent message to your clients and potential clients from start to finish.
- Are ready to be more efficient and productive.
- Are ready to have your web site do more for you than it ever has before.
- Want to add more information on a relevant timely basis and that you want someone to help make sure that information gets where it needs to be without you having to do all of it yourself.
- Want to have your web site really act as an addition to your sales and support team 24 hours a day, 7 days a week 365 days a year to drive more revenue to your business.
When you select this package, we will:
Transfer and/or set up web site
- Handle the transfer of your site or create a new one for you show you how to look for and “try on” templates so you can choose what you like
- Customize a template so it best reflects the look and feel of your business
- Set up your new site
- Set up the ability to offer new or relevant information to be automatically sent to subscriber list via e-mail
Set up Web 2.0 / Marketing / SEO
- Set up accounts on appropriate social media sites and channels
- Transfer over your existing pages if applicable (up to 40 pages) or
- Post up to 40 pages of content provided by you
- Choose and add up to 1 licensed royalty free photo per page (up to 40 pages of existing content)
- Add up to 1 video provided by you per page (web ready – either flash or YouTube) Implement SEO principals to help you get indexed:
- Search Engine Friendly URLS
- Relevant page titles, meta tags and keywords for your pages
- Traffic statistics collection to know what traffic is coming to your site
- Targeting up to 5 key phrases and optimizing 5 pages on your site for those phrases
- Having up to 10 key phrase relevant articles written (2 per keyword) to be submitted to appropriate outside sites
- Having your site submitted to at least 10 web 2.0 bookmarking sites
- Having your site submitted to 20 web 2.0 Social networking sites
- Indexing your site
Training
- Train the key people in your organization how to add posts and pages (up to 4 hours)
Investment includes first 3 months maintenance and hosting
Monthly maintenance and hosting – (including submitting 2 articles per month to 2 different directories) is strongly recommended.
Timeline:
Timeline is contingent upon reasonable (1- 2 business days maximum) responses for information where necessary to move the project ahead from you.
Once project is started, unless otherwise agreed upon, there will be a 6-12 week implementation time.
Implementation
After approval and agreed upon start date:
Setup
- of web site on new host (if applicable)
Tracking
Setup of web site traffic analytics to determine how traffic is coming
Key phrases, web browsers, etc.
Building
Web site visual elements (photos, pictures, videos)
Functional elements (i.e, contact form, phone numbers and general contact information)
Content provided by the client or contracted to be done by Oceanic Communications (additional charges apply)
Training
This option includes all normal transfer and set up fees at your host and ongoing hosting fees as long as the maintenance program is in effect.
Investment: $ 5,000 – $ 10,000 depending on size and complexity.
Ongoing monthly retainer for hosting and marketing: $175 – $775
Gold Package: (Medium Sized Business)
Initial Site Set up/Transfer, Build, Organize, Track and Expand and Fully Utilize
Perhaps your site is running already, but it never got past the point of having the initial information posted and now instead of it growing and continually evolving it has become stagnant and perhaps even outdated.
If you are looking to engage in a real conversation with your current and perspective clients in order to greatly expand the reach and effectiveness of your marketing, this is the option for you.
By selecting this package, we are assuming that you:
- Are ready to be in a position where you can deliver a clear and congruent message to your clients and potential clients from start to finish.
- Are ready to be more efficient and productive.
- Are ready to have your web site do more for you than it ever has before.
- Want to add more information on a relevant timely basis and that you want someone to help make sure that information gets where it needs to be with you being as hands on or hands off as you would like to be.
- Want to have your web site really act as an addition to your sales and support team 24 hours a day, 7 days a week 365 days a year to help drive more revenue to your business.
- Are ready to have your company reach into multiple channels on the Internet to drive even more revenue to your business.
When you select this package, we will:
Transfer and/or set up web site
- Handle the transfer of your site or create a new one for you
- Show you how to look for templates so you can choose one that reflects your business and customize the template so it best reflects the look and feel of your business
- Set up your new site
- Set up the ability to offer new or relevant information to be automatically sent to subscriber list via e-mail
Set up Web 2.0 / Marketing / SEO
- Set up accounts on appropriate social media sites and channels
- Transfer over your existing pages if applicable (up to 70 pages) while making sure you retain any Google rank and reputation they have already earned
- Add up to 1 licensed royalty free photo per page (up to 70 pages of existing content)
- Add up to 1 video provided by you per page (web ready – either flash or YouTube)
- Implement SEO principals to help you get indexed:
- Search Engine Friendly URLS
- Relevant page titles, meta tags and keywords for your pages
- Traffic statistics collection to know what traffic is coming to your site
- Targeting up to 5 key phrases and optimizing 5 pages on your site for those phrases
- Having up to 20 key phrase relevant articles written (4 per keyword) to be submitted to appropriate outside article and social media sites
- Having your site submitted to at least 20 web 2.0 bookmarking sites
- Having your site submitted to over 40 web 2.0 Social networking sites
- Indexing your site
- Train the key people in your organization how to add posts and pages (up to 8 hours)
Investment including first 3 months maintenance and hosting
Monthly maintenance and hosting – (including submitting 5 articles per month to 5 different directories) is strongly recommended.
Timeline:
Timeline is contingent upon reasonable (1- 2 business days maximum) responses for information where necessary to move the project ahead from you.
Once project is started, unless otherwise agreed upon, there will be a 6-12 week implementation time.
Implementation
After approval and agreed upon start date:
- Setup of web site on new host (if applicable)
- Tracking
- a. Setup of web site traffic analytics to determine how traffic is coming
- Key phrases, web browsers, etc.
- Building
- Web site visual elements (photos, pictures, videos)
- Functional elements (i.e, contact form, phone numbers and general contact information)
- Content provided by the client or contracted to be done by Oceanic Communications (additional charges apply)
- Training
This option includes all normal transfer and set up fees at your host and ongoing hosting fees as long as the maintenance program is in effect.
Services outside the outlined scope can be performed by for an additional hourly fee.
Investment: $ 7,500 – $ 15,000 depending on size and complexity.
Ongoing monthly retainer for hosting and marketing: $275 – $1,100