When we do anything in the world, there can be a tendency to think of it as purely an action… but this is wholly inaccurate.

Being is absolutely inexorable from doing. A great way of illustrating this is a question my mentor Dr. Joseph Riggio asked me last October- “which side of a quarter is more the quarter- George Washington or the Eagle?” My brain kind of melted for a moment and I answered, “Neither, of course- you can’t have a quarter without all of it.”

The reality is that there is no possibility of doing anything without asking "who we are being in order to produce the outcomes we're producing?" This also means that, if looking at it from the other point of view... "in light if the results I am producing, what has to be true about who I'm being?"